Demystifying the Alloy Wheel Refurbishment Process: What to Expect from East Coast Coatings

Alloy wheels are a must-have for aesthetically driven car owners seeking to elevate their vehicle’s style and performance. However, daily exposure to harsh driving conditions and environmental factors can diminish the pristine appearance of your wheels. East Coast Coatings, a leading alloy wheel refurbishment business located in Larne, Co. Antrim, is committed to restoring your wheels to their former glory through a meticulously crafted process. Our high-quality refurbishment services utilise advanced techniques and state-of-the-art equipment to deliver unparalleled results at competitive prices.

In this blog post, we aim to demystify the alloy wheel refurbishment process, guiding you through each stage and revealing the meticulous attention to detail that sets East Coast Coatings apart. We understand that your vehicle represents a significant investment, and we are devoted to ensuring every aspect is maintained in prime condition, including those all-important alloy wheels.

From preparation and repair to the precision application of powder coating, allow us to shine a light on the transformative power of alloy wheel refurbishment. Our comprehensive approach guarantees a meticulous, high-quality finish that not only enhances your vehicle’s aesthetic appeal but can help preserve its value. Explore our process in-depth and learn why East Coast Coatings should be your first choice for professional alloy wheel refurbishment.

Thorough Surface Preparation: The Foundation of Successful Alloy Wheel Refurbishment

The first step in the alloy wheel refurbishment process is meticulous surface preparation, ensuring all existing coatings, dirt, and grime are removed. At East Coast Coatings, we employ a combination of techniques and equipment to achieve flawlessly clean wheels:

  1. Chemical Stripping: In this stage, the wheels are submerged in a specially formulated chemical solution to dissolve any paint and finish present on the surface. This gentle yet effective method eradicates even the most stubborn coatings.
  2. Grit Blasting: Following chemical stripping, the wheels undergo grit blasting, in which abrasive media (such as sand or glass beads) are propelled against the wheel surface at high speed, removing any remaining contaminants and creating a smooth, even surface.
  3. Inspection and Evaluation: With the surface completely clean, our technicians perform a thorough inspection to assess the extent of any damage. This evaluation allows us to determine the most suitable course of action for the refurbishment process, tailoring our approach to meet the specific requirements of each individual wheel.

Expert Repair: Addressing Damage with Precision and Skill

Having assessed the wheels for damage, our technicians precisely repair any dents, cracks, or gouges. This stage is crucial in restoring the wheels’ integrity and creating a flawless finish:

  1. Filler Application: For minor cosmetic damage, our experts carefully apply high-quality filler material to smooth out any imperfections and create an even surface.
  2. Alloy Welding: If a wheel has sustained structural damage, such as cracks or bends, our skilled technicians perform alloy welding to restore the wheel’s strength. East Coast Coatings’ expert technicians ensure that any welding carried out maintains structural integrity and meets safety requirements.
  3. Finishing: Once any required filler and welding work is complete, our team meticulously sands, cleans and polishes the wheel to guarantee a seamless finish, ready for the final stages of refurbishment.

Impeccable Powder Coating: Achieving Flawless Colour and Finish

With the wheels expertly prepared and repaired, we apply a top-quality powder coating using advanced electrostatic technology:

  1. Powder Application: Employing state-of-the-art electrostatic spray guns, our technicians apply the charged powder particles to the wheels’ surface, resulting in a consistent, even coverage. The powder boasts a variety of colours, textures, and finishes, giving you the chance to personalise your wheels to match your unique style preferences.
  2. Curing: The wheels are then placed in a high-temperature curing oven, where the powder particles chemically bond to the wheel surface to create a hard, durable coating. This oven-cured finish contributes to the impressive longevity of powder coating, surpassing that of traditional wet paint application.
  3. Inspection and Testing: Our comprehensive inspection process ensures that each wheel meets our stringent quality control standards. Should any issues arise, our team addresses them promptly, guaranteeing customer satisfaction and an impeccable end result.

Final Touches: Balancing, Sealing, and Polishing for an Exceptional Outcome

The final stages of the alloy wheel refurbishment process at East Coast Coatings ensure your wheels are ready to be reinstalled and hit the road:

  1. Balancing: Our team carefully balances each wheel, compensating for any potential weight discrepancies and ensuring the wheels fit the tyres securely and evenly. This crucial step plays a pivotal role in optimising your vehicle’s performance and safety.
  2. Sealing: To enhance the longevity of your freshly refurbished wheels, we apply a protective sealant layer, acting as an effective barrier against corrosion and UV damage. This extra layer of defence maintains the appearance and integrity of your wheels, protecting your investment in the long run.
  3. Polishing: In the refinery of the alloy wheel refurbishment process, we meticulously polish the wheels to achieve a stunning finish that will turn heads and leave your vehicle looking revitalised.


From initial surface preparation to the expert application of powder coating and the final balancing and sealing stages, the alloy wheel refurbishment process at East Coast Coatings is characterised by an unwavering commitment to excellence and attention to detail. Our bespoke approach ensures that every wheel is treated with care and precision, guaranteeing outstanding results that will leave your car looking refreshed and revitalised.

Invest in the health and aesthetics of your vehicle by trusting East Coast Coatings with your alloy wheel refurbishment in Newtownabbey. Benefit from our industry expertise, state-of-the-art equipment, and competitive pricing as we transform your wheels with unparalleled finesse. Contact us today to arrange a consultation and take the first step towards giving your alloy wheels the East Coast Coatings treatment they deserve.