Introduction
Alloy wheels are a standout feature on any vehicle, but over time, they can suffer from kerb damage, corrosion, and general wear and tear. When a car owner notices their wheels looking tired or damaged, they often consider refurbishment rather than costly replacements. This case study follows the journey of a real customer at East Coast Coatings, detailing the full process from the initial enquiry to the final transformation.
Meet the Customer – The Problem
John, a proud owner of a BMW 3 Series, had been noticing that his once-stunning alloy wheels were looking worse for wear. Over the years, road salt, minor kerb scuffs, and exposure to the elements had left them scratched, faded, and slightly corroded. His options were:
- Replace the wheels – An expensive choice, costing anywhere from £800 to £1,500 for a full set.
- Try a DIY repair kit – A cheaper solution but with inconsistent results and no guarantee of durability.
- Opt for professional refurbishment – A cost-effective and high-quality alternative to restore his wheels to their former glory.
After doing some research online, John came across East Coast Coatings, a leading provider of alloy wheel refurbishment services in Northern Ireland. Their impressive portfolio of before-and-after transformations and glowing customer reviews convinced him to book a consultation.
Step 1: The Initial Consultation
John contacted East Coast Coatings through their website’s online enquiry form. Within a few hours, he received a call from one of their friendly technicians, who discussed his requirements and answered his questions.
During the call:
- The technician explained the different refurbishment options, including powder coating, diamond cutting, and colour customisation.
- John sent photos of his wheels via email, allowing the team to assess the extent of the damage before he even visited the workshop.
- He was given a ballpark quote based on the condition of his wheels and his choice of finish.
- A convenient appointment was booked for him to bring his car in for a full inspection.
Step 2: Vehicle Drop-Off and Assessment
On the day of his appointment, John arrived at the East Coast Coatings workshop in Belfast. Upon arrival, he was greeted by the team and taken through the refurbishment process.
Inspection and Damage Report
A technician conducted a thorough inspection of John’s alloy wheels, looking for:
- Kerb scuffs and scratches.
- Oxidation or corrosion spots.
- Structural issues such as dents or cracks.
- Previous coatings or paint that needed removal.
The team confirmed that his wheels had minor kerb rash and some corrosion, making them perfect candidates for powder coating refurbishment. If there had been structural cracks, they would have discussed welding or replacement options.
Finalising the Finish
John had the option to retain his original colour or go for something new. After reviewing different colour swatches and finishes, he decided on a satin black powder coat, which would give his BMW a sleek and modern look.
With everything agreed, John left his car with the team, knowing it was in expert hands.
Step 3: The Refurbishment Process
With John’s wheels removed, the East Coast Coatings specialists began the multi-step refurbishment process. Each step ensured the final result would be flawless, durable, and long-lasting.
- Tyre Removal and Stripping
- The tyres were carefully removed from the wheels to avoid damage.
- Old paint and coatings were chemically stripped to reveal the bare metal, ensuring a perfect surface for powder coating.
- Sandblasting and Surface Preparation
- The wheels were sandblasted to remove corrosion, brake dust, and any contaminants.
- This step ensured a smooth and clean surface for the powder coating to adhere properly.
- Damage Repair
- Kerb rash and scratches were filled and sanded down to create a seamless surface.
- Any minor dents or imperfections were carefully smoothed out.
- Powder Coating Application
- The wheels were placed in an electrostatic spray booth, where the powder coating was applied evenly.
- Powder coating is charged electrostatically, ensuring a uniform and durable finish.
- Curing and Finishing
- The wheels were placed in a high-temperature oven, where the powder coating cured to a rock-hard finish.
- Once cooled, a clear lacquer was applied to provide additional protection against chips, scratches, and UV exposure.
- Tyre Refitting and Wheel Balancing
- Once the coating was fully set, John’s tyres were reinstalled and balanced to ensure a smooth ride with no vibrations.
Step 4: The Big Reveal – Collection Day
A few days later, John returned to East Coast Coatings to collect his car. The team walked him through the finished results, and the transformation was stunning.
- The satin black finish looked factory fresh and complemented his BMW’s aesthetic perfectly.
- Every trace of kerb damage and corrosion had disappeared.
- The smooth, even powder-coated surface gave the wheels a premium appearance.
John was delighted, taking photos to share with his friends and on social media. The team provided him with aftercare advice, including tips on cleaning and maintaining the new finish to keep his wheels looking pristine.
Step 5: Long-Term Results and Maintenance
To ensure longevity, John followed East Coast Coatings’ expert advice on wheel maintenance:
Regular Cleaning
- Using a pH-neutral wheel cleaner to prevent chemical damage.
- Avoiding abrasive brushes that could scratch the new finish.
- Cleaning his wheels once a week to prevent brake dust build-up.
Protection
- Applying a ceramic wheel sealant to repel dirt and water.
- Rinsing his wheels after driving on salted roads in winter.
Driving Habits
- Avoiding potholes and kerbs to prevent chips and scuffs.
- Checking tyre pressure regularly to reduce stress on the wheels.
Six months later, John returned to East Coast Coatings for a routine check-up, and his wheels still looked as good as new. The powder coating was holding up perfectly, proving that refurbishment was an investment worth making.
Conclusion: Why East Coast Coatings Is the Best Choice
John’s experience at East Coast Coatings highlights why they are one of the most trusted alloy wheel refurbishment specialists in Northern Ireland. Their attention to detail, expertise in powder coating, and commitment to customer satisfaction make them the go-to choice for anyone looking to restore or customise their wheels.
Why Choose East Coast Coatings?
✅ Expert Technicians – Skilled professionals with years of experience.
✅ State-of-the-Art Equipment – Advanced powder coating and repair techniques.
✅ Customisation Options – A variety of colours and finishes to suit any style.
✅ Long-Lasting Protection – Durable coatings that withstand daily wear and tear.
✅ Exceptional Customer Service – Friendly, knowledgeable staff who go the extra mile.
Whether you need damage repair, corrosion removal, or a fresh new look, East Coast Coatings delivers outstanding results every time.
Book Your Alloy Wheel Refurbishment Today!
If, like John, you want to restore your wheels to perfection, contact East Coast Coatings today for a consultation. Visit their website at eastcoastcoatings.co.uk or call them to discuss your needs.